VOGUE Italia

Thank you so much, VOGUE Italia for this beautiful feature. Eleonora Giordani set the perfect atmosphere for our interview with this opening paragraph:

"In design, as Bruno Munari said, “complicating is easy, simplifying is difficult.” Because adding trims and decorations doesn’t increase the functionality or beauty of an object—it just weighs it down. The same goes for clothing: returning to the core of creativity to bring forth something new and sustainable might be the only way to create change that’s future-proof.

(…)

It’s with this uncompromising mindset and forward-thinking design that Natascha von Hirschhausen—winner of the 2017 Bundespreis Ecodesign—is shaping a new way of making fashion, introducing consumption itself as a problem to be solved right from the design stage."

Find the entire feature by clicking on this picture: